The HP Heimtextil booth acts as a portal to the digital world. To highlight HP’s digital printing capabilities patterns are applied to a wide array of mediums. This creates an immersive and functional space without looking like a catalogue. The world is becoming very visually savvy and info-savvy and ornamentation is a modus operandi for communication, for providing dimension, texture, pattern, depth and spirit; to embellish and add richness to surfaces and material and object. Today it can add emotion and meaning to the flat world that modernism has created.
Client: HP
Category: Exhibition
Facilities: Exhibition, Lounge, Printing Lab
Design period: Nov 2012 - Dec 2012
Construction Period: Dec 2012